QUBES FASHION: Orange Culture; Breaking Down Toxic Masculinity One Collection at a Time

The Orange Culture presentation at Lagos Fashion Week was more than just clothes, it was a lesson in emotion and fragile masculinity.

From its inception, Orange Culture has set itself aside from the rest of the crowd. Orange Culture is so much more than a label, its a movement. Creative Director Adebayo Oke-Lawal has always driven home the idea that Orange Culture wants to redefine our attitudes, not only towards menswear but towards masculinity as a social construct. At Day 2 of Lagos Fashion Week he presented ‘Raindrops and Tears’ and showed how the label is breaking down toxic masculinity, one collection at a time.

The aisles were cleared and the stage was set as Orange Culture, the final presentation of the night prepared to show. The crowd was packed and the excitement was palpabale. Colourful umbrellas hung from the rafters and the stage was set with furniture/ props from minimalist furniture designer, The Aga Concept.

The label had provided some context to the show and explained that this season Orange Culture was ‘exploring the rain and its relationship with humanity’.

A voice rang out through the speakers, it filled every nook and crevice of the room:

The beautiful release you get when you allow your problems flow from your eyes.

As a child, I’d sit by the window and stare at the raindrops fall from the sky. It always felt so surreal to me. It always made me feel like it was here to wash things away and by standing under it, I’d feel a sense of freedom, newness or liberty.

I can’t cry for some reason, cause growing up I would get told off by teachers if I cried. MEN DON’T CRY! Suck it up and be a man. So I thought by not crying, I was strong, I could finally fit in with the GUYS! I wouldn’t be such a sore thumb after all.

Not being able to cry at least sometimes damages you, you hold things inside and the day you finally get to cry, it’s for the most ridiculous of reasons and you feel guilty about it.

I look out at the clouds constantly tearing up. If God didn’t want us to cry once in a while, why would the clouds cry sometimes. Even the clouds need to cry.

So, every-time I see the rain now, I remember it’s okay to cry sometimes, all nature take its course, be vulnerable and be as beautiful as the clouds. Even the clouds cry seasonally.

Read more at : Orange culture breaking down toxic masculinity one collection at a time